Cookies Policy

1. Introduction

This Cookies Policy explains how AD Alpha Solutions Ltd ("we", "our", or "us") uses cookies and similar technologies when you visit our website adalphasolutions.com (the "Website"). This policy should be read alongside our Privacy Policy and Terms & Conditions.

2. What Are Cookies?

Cookies are small text files that are downloaded to your device when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.

Cookies contain information that is transferred to your device's hard drive and typically include:

• An anonymous unique identifier
• The name of the website that created the cookie
• Information about your visit and preferences
• An expiration date determining how long the cookie remains on your device

3. Types of Cookies We Use

3.1 Essential Cookies

These cookies are necessary for the website to function properly and cannot be disabled. They enable core functionality such as:

• Security and authentication
• Form submission and data processing
• Shopping cart functionality (for course enrollment)
• Load balancing and performance optimization

3.2 Performance and Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting anonymous information about:

• Number of visitors and page views
• How long visitors spend on each page
• Which pages are most and least popular
• How visitors navigate through the site
• Error messages and technical issues

3.3 Functional Cookies

These cookies enable enhanced functionality and personalization, including:

• Remembering your preferences and settings
• Providing personalized content recommendations
• Enabling interactive features like live chat
• Remembering information you've entered in forms

3.4 Marketing and Advertising Cookies

These cookies are used to deliver relevant advertisements and track marketing campaign effectiveness:

• Tracking visits across websites
• Building a profile of your interests
• Measuring advertising campaign performance
• Preventing the same ad from appearing too often

4. Third-Party Cookies

Some cookies on our website are set by third-party services. We do not control these cookies or the information they collect. Third-party cookies include:

4.1 Google Services

• Google Analytics: Website analytics and performance monitoring
• Google Ads: Advertising and conversion tracking
• Google Tag Manager: Managing marketing and analytics tags
• Google Fonts: Web font delivery

4.2 Social Media Platforms

• Facebook Pixel: Social media advertising and tracking
• LinkedIn Insight Tag: Professional network advertising
• Twitter Analytics: Social media engagement tracking

4.3 Other Services

• Payment Processors: Secure payment processing cookies
• Live Chat Services: Customer support functionality
• Content Delivery Networks: Fast content delivery

5. Cookie Duration and Classification

5.1 Session Cookies

These temporary cookies are deleted when you close your browser. They are essential for website functionality during your visit.

5.2 Persistent Cookies

These cookies remain on your device for a set period or until manually deleted. Duration varies by purpose:

• Short-term (24 hours - 30 days): Functionality and performance cookies
• Medium-term (1 month - 1 year): Preference and analytics cookies
• Long-term (1-2 years): Marketing and advertising cookies

5.3 First-Party vs Third-Party

• First-party cookies: Set directly by our website for core functionality
• Third-party cookies: Set by external services for analytics, advertising, and enhanced features

6. Managing Your Cookie Preferences

6.1 Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner allowing you to:

• Accept all cookies
• Decline non-essential cookies
• Customize your preferences by cookie category
• Learn more about our cookie usage

6.2 Browser Settings

You can control cookies through your browser settings:

Google Chrome:

1. Click the three dots menu → Settings
2. Click "Privacy and security" → "Cookies and other site data"
3. Choose your preferred cookie settings

Mozilla Firefox:

1. Click the menu button → Options
2. Select "Privacy & Security"
3. Under "Cookies and Site Data," choose your settings

Safari:

1. Click Safari menu → Preferences
2. Click the "Privacy" tab
3. Choose your cookie preferences

Microsoft Edge:

1. Click the three dots menu → Settings
2. Click "Cookies and site permissions"
3. Choose "Cookies and site data" to manage settings

6.3 Third-Party Opt-Outs

You can opt out of specific third-party cookies:

• Google Analytics: Google Analytics Opt-out Browser Add-on
• Google Ads: Google Ad Settings
• Facebook: Facebook Ad Preferences
• Industry Opt-out: Your Online Choices

7. Impact of Disabling Cookies

Disabling certain cookies may affect your website experience:

7.1 Essential Cookies

Disabling essential cookies may result in:

• Inability to log in or maintain sessions
• Loss of shopping cart contents
• Security vulnerabilities
• Reduced website functionality

7.2 Analytics Cookies

Disabling analytics cookies:

• Doesn't affect website functionality
• Prevents us from understanding user behavior
• May limit our ability to improve the website

7.3 Marketing Cookies

Disabling marketing cookies:

• You may see less relevant advertisements
• Ads may appear more frequently
• Marketing campaign effectiveness cannot be measured

8. Cookie Security and Privacy

We take cookie security seriously and implement measures to protect your privacy:

• Secure Transmission: Cookies containing sensitive information are transmitted over HTTPS
• Limited Access: Only authorized personnel can access cookie data
• Regular Audits: We regularly review and audit our cookie usage
• Data Minimization: We only collect necessary information through cookies
• Encryption: Sensitive cookie data is encrypted

9. Mobile Apps and Other Technologies

This policy covers cookies on our website. Our mobile applications may use similar technologies such as:

• Local Storage: HTML5 local storage for enhanced functionality
• Session Storage: Temporary storage for session data
• Web Beacons: Invisible images that track email opens and webpage visits
• Device Identifiers: Unique identifiers for mobile devices
• SDK Analytics: Software development kit analytics tools

10. International Data Transfers

Some of our third-party cookie providers may transfer data internationally. We ensure appropriate safeguards are in place:

• Adequacy decisions for countries with equivalent data protection
• Standard contractual clauses for other international transfers
• Privacy Shield certification (where applicable)
• Other appropriate safeguards as required by law

11. Changes to This Policy

We may update this Cookies Policy from time to time to reflect:

• Changes in our cookie usage
• New technologies or services
• Legal or regulatory requirements
• Industry best practices

We will notify you of material changes through:

• Updated banner notifications
• Email notifications to registered users
• Prominent website notices
• Updated effective date on this page

12. Contact Us

If you have questions about our use of cookies or this policy, please contact us:

13. Additional Resources

For more information about cookies and privacy:

• Information Commissioner's Office (UK): ico.org.uk/cookies
• All About Cookies: allaboutcookies.org
• Network Advertising Initiative: networkadvertising.org
• Digital Advertising Alliance: digitaladvertisingalliance.org