Privacy Policy

1. Introduction

AD Alpha Solutions Ltd ("we", "our", or "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website adalphasolutions.com, enroll in our courses, or interact with our services.

This policy applies to information we collect:

• On our website and through our online services
• In email, text, and other electronic messages between you and us
• Through our mobile and desktop applications
• When you interact with our advertising and applications on third-party websites

2. Data Controller

AD Alpha Solutions Ltd is the data controller for the purposes of UK GDPR and the Data Protection Act 2018.

3. Information We Collect

3.1 Personal Information You Provide

We collect information you provide directly to us, including:

• Contact Information: Name, email address, phone number, postal address
• Enrollment Information: Educational background, employment status, programming experience
• Payment Information: Billing address, payment method details (processed securely by third-party providers)
• Course-Related Information: Assignments, projects, grades, attendance records
• Communication Records: Messages you send us, customer service interactions
• Survey Responses: Feedback, testimonials, and other responses to our communications

3.2 Information We Collect Automatically

When you access our website, we automatically collect:

• Device Information: IP address, browser type, operating system, device identifiers
• Usage Information: Pages visited, time spent on pages, click patterns, referral sources
• Location Information: General location based on IP address
• Cookies and Tracking Data: Information collected through cookies and similar technologies

3.3 Information from Third Parties

We may receive information about you from:

• Social media platforms when you interact with our content
• Educational institutions for verification purposes
• Employers for corporate training programs
• Payment processors for transaction verification

4. How We Use Your Information

We use your information for the following purposes:

4.1 Educational Services

• Providing course content and educational materials
• Managing your enrollment and course progress
• Issuing certificates and credentials
• Facilitating communication between students and instructors

4.2 Administrative Purposes

• Processing payments and managing accounts
• Responding to your inquiries and providing customer support
• Sending important notices about our services
• Maintaining records as required by law

4.3 Marketing and Communications

• Sending promotional materials about our courses (with your consent)
• Personalizing your experience on our website
• Conducting market research and surveys
• Improving our services based on your feedback

4.4 Legal and Security

• Complying with legal obligations
• Protecting against fraud and abuse
• Enforcing our terms and conditions
• Ensuring the security of our systems and services

5. Legal Basis for Processing

Under UK GDPR, we process your personal data based on the following legal grounds:

• Contract: Processing necessary for the performance of our educational services contract with you
• Legitimate Interests: Processing for our legitimate business interests, such as improving our services and ensuring security
• Consent: Processing based on your explicit consent, such as for marketing communications
• Legal Obligation: Processing required to comply with legal requirements
• Vital Interests: Processing necessary to protect your vital interests or those of others

6. Information Sharing and Disclosure

We may share your information in the following circumstances:

6.1 Service Providers

We share information with trusted third-party service providers who assist us in:

• Payment processing
• Email and communication services
• Cloud hosting and data storage
• Analytics and website optimization
• Customer support services

6.2 Educational Partners

We may share relevant information with:

• Certification bodies for credential verification
• Employer partners for job placement services
• Educational institutions for transfer credit purposes

6.3 Legal Requirements

We may disclose information when required by law or in response to:

• Court orders or legal processes
• Requests from law enforcement agencies
• Regulatory investigations
• Protection of our rights and safety

6.4 Business Transfers

If we are involved in a merger, acquisition, or asset sale, your information may be transferred as part of that transaction.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

• Encryption: Data in transit and at rest is encrypted using industry-standard protocols
• Access Controls: Strict access controls and authentication procedures
• Regular Audits: Regular security assessments and vulnerability testing
• Staff Training: Regular training on data protection and security procedures
• Incident Response: Procedures for responding to potential data breaches

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee its absolute security.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law.

• Student Records: Academic records are retained for 7 years after course completion
• Financial Records: Payment and billing information is retained for 7 years
• Marketing Data: Retained until you withdraw consent or we no longer have a legitimate interest
• Website Analytics: Typically retained for 26 months

9. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

• Right to Access: Request copies of your personal data
• Right to Rectification: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data in certain circumstances
• Right to Restrict Processing: Request limitation of processing in certain situations
• Right to Data Portability: Request transfer of your data to another organization
• Right to Object: Object to processing based on legitimate interests or for marketing purposes
• Right to Withdraw Consent: Withdraw consent for processing based on consent

To exercise these rights, please contact us at [email protected]. We will respond to your request within one month.

10. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience on our website. For detailed information about our cookie practices, please see our Cookies Policy.

11. International Transfers

Your information may be transferred to and processed in countries other than the UK. When we transfer data internationally, we ensure appropriate safeguards are in place, including:

• Adequacy decisions by the UK government
• Standard contractual clauses approved by the UK authorities
• Certification schemes and codes of conduct
• Other appropriate safeguards as permitted by law

12. Children's Privacy

Our services are not directed to children under 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

13. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by:

• Posting the updated policy on our website
• Sending you an email notification
• Displaying a prominent notice on our website

Your continued use of our services after the effective date of the updated policy constitutes acceptance of the changes.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

15. Complaints

If you believe we have not handled your personal data in accordance with this policy or applicable law, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):